This piece mentions how even professionals are struggling to figure out online marketing and advertising space today. An example of LUMA Partners, run by Mr. Terence Kawaja, is provided.

The online marketing, commercial, and advertising domains have become so intricate that it is challenging for even professionals and experts to understand it. Mr. Terence Kawaja, who manages LUMA Partners (a boutique investment firm), consumed several months to organize 1,240 various organizations into the following online advertising categories:

• Video
• Display
• Mobile
• Search
• Commerce
• Social

The ecosystem entails large and small-sized organizations galore that facilitate advertisers in touching base with consumers and assist website publishers, search engines, mobile-application developers, and other players in the digital landscape in earning revenue by means of advertising.

Social media marketing tools can be overwhelming to choose from, read our guide to help navigate and decide on the right tool for you.