This piece talks about Obama campaign’s spending on online advertisement. The article also features a table that compares Hilary Clinton’s and Barack Obama’s spending in media strategy and online advertising (16 different spending categories).
Between the months of January and April, the campaign of Barack Obama forked out 3.5 million dollars on web advertising. According to Obama for America’s Federal Election Commission filings, $2.8 million of that amount ($3.5 million) was spent on Google.
The prediction was that political campaigns could fork out as much as a staggering 3 billion dollars on all kinds of advertising forms. The Obama campaign made use of a combination of display advertisements and pay for performance advertisements on Yahoo, Pulse360, Specific Media, Microsoft’s DrivePM, CNN and AOL’s Quigo. The spending statistics for the other political candidates were not available.
The following table provides a comprehensive breakdown of publicly available spending relevant to media strategy and online advertising for Hillary Clinton and Barack Obama (statistics of 16 different spending categories have been listed in the table). You should also check this out: Barack Spends $1 Million On Google.
S. No
Spending Category
Hillary Clinton
Barack Obama
1
$67,000
$2,941,500
2
Yahoo
$9,186
$350,500
3
Yahoo Right Media
$0 ( no spending)
$23,560
4
Yahoo Pulse
$0 ( no spending)
$36,500
5
Microsoft
$0 ( no spending)
$67,500
6
$0 ( no spending)
$26000
7
AOL
$0 ( no spending)
$25,000
8
Broadband Enterprises
$0 ( no spending)
$80,000
9
CNN.com
$0 ( no spending)
$24,000
10
Politico
$0 ( no spending)
$36,000
11
Gothamist
$0 ( no spending)
$2,800
12
Web Consultants
$0 ( no spending)
$93,162
13
Ad Consultant- Howard Wolfson
$997,000
N/A
14
Media Strategist- Mandy Grunwald
$2,540,000
N/A
15
Pollster- Mark Penn
$3,800,000
N/A
16
Direct Mail- Mark Penn
$10,000,000
N/A
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