|
Online Video: Revolutionizing Advertising & Marketing
As broadband penetration becomes pervasive and distribution technology continues to improve, the proliferation of online video is expected to undergo phenomenal growth. Users now control what to watch, where, and when to watch it. Google's acquisition of YouTube validated online video as a revolutionary new advertising platform. Mainstream companies are taking notice of this opportunity to reach and connect with consumers in unique ways. This panel will examine some of the business, legal, and technological implications of this new medium for advertisers and marketers. It will also discuss the impact of social networking and user generated content in online advertising and marketing, legal implications of use and reuse of content, and monetization strategies.
Event Photos
Speakers
Moderator: Daya Baran, Gruuve
 Chris Maxcy, VP, Business Development, YouTube
Chris is responsible for spearheading YouTube’s strategic partnership development with networks, record labels, movie studios, and other organizations interested in forging content relationships with the largest video entertainment service on the Internet. Most recently, Chris helped build the leading music subscription service online, RealNetworks’ Rhapsody, by heading up record label relations and distribution partnerships for the company.
 Todd Murtha, VP, Business & Legal Affairs, Fox Interactive Media, Inc.
Todd Murtha is Vice President of Business and Legal affairs at Fox Interactive Media, where he works closely with business and technical teams on internet regulation and intellectual property issues, digital media and software licensing, and strategic partnerships, as well as anything else that comes through the door. He was with IGN Entertainment prior to its acquisition by Fox Interactive Media and previously was an attorney at the law firms Pillsbury Winthrop Shaw Pittman and Cooley Godward Kronish, working with technology companies. He graduated from Harvard Law School.
 Timothy Tuttle, Vice President, AOL Video, AOL
Tim Tuttle is Vice President at AOL and is currently responsible for AOL’s video search technology initiatives. Tim joined AOL through its December 2005 acquisition of Truveo, Inc., a company he founded and where he served as chief executive officer. As CEO of Truveo, Tim managed the company’s strategic and business direction as well as product development for Truveo’s industry-leading video search engine.
Prior to Truveo, Tim was a founder and chief technology officer of Bang Networks, a company that pioneered streaming technology for real-time web applications. He served as a research staff member at Lucent Bell Laboratories where he oversaw projects in data mining and video-based web applications. He also served as research director at Kenan Systems Corp., where he managed numerous technology research initiatives in the areas of real-time web applications, database systems and networking. Tim has been a member of the research staff at the MIT Artificial Intelligence Lab and Lab for Computer Science and MIT Lincoln Laboratory conducting work in the areas of data modeling and high-performance optimization algorithms.
Tim has been widely recognized for his research and entrepreneurship. He received the MIT TR100 Award and was recognized by MIT Technology Review as one of the nation's top 100 innovators in 2002. He is a recipient of the Harvard Business School Dubilier Prize for Entrepreneurship and the Intel Foundation Fellowship. In addition, he has been awarded several patents and has authored 18 technical publications.
 John Saroff, Content Acquisition Leader, NBBC
John Saroff is the Content Acquisition Leader at nbbc, the digital syndication arm of NBC-Universal. In this role, John is responsible for the licensing of all content that runs across >nbbc's network of publishing partners. He joined >nbbc in June 2006 as a founding team member.
Since 1998, John has held a variety of positions in the media and entertainment industries. Initially, John worked as an Analyst in the Venture Investing arm of PricewaterhouseCoopers Consulting, where he analyzed early-stage investments in media and technology. John remained at PwC until 2001, when he left to obtain a joint degree in Law and Business at Columbia University.
While at Columbia, John started a film development and production company whose sole project, "CRUSADERS" based on the true-life story of the lawyers that argued Brown v. Board of Education, was sold in 2004 to New Line Cinema where it is currently in active development. From 2005-2006, John worked as a media attorney at the law firm of Cravath, Swaine and Moore in New York.
He is a proud 1998 graduate of Haverford College and a recipient of the Thomas J. Watson Fellowship. John lives in Manhattan with his fiancé, Dr. Maura Cosetti.
|
