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Mobile Advertising
Mobile advertising is a fast growing slice of the online marketing mix. It is expected to reach $10 Billion by 2010 according to the Mobile Marketing Association. Leading content providers, brand advertisers, and enablers are beginning to sell mobile specific campaigns. As traditional channels for advertising, like TV, radio, and print are becoming less effective, marketers are seeking new mediums to reach and engage with consumers. Join this panel of industry experts to explore the opportunities and challenges of mobile advertising.
• Will mobile change advertising in the same way as the Internet • Could mobile advertising subsidize many mobile services (as advertising supports many TV and online services today) • What are brand advertisers expecting to see and pay for in mobile advertising • Do consumers want advertisements and how will it affect the user experience • What are some of the technological issues and where are the early adoptions taking place
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more photos! Speakers Moderator: Julie Ask, Vice President & Research Director, Jupiter ResearchAs a Research Director with JupiterResearch, Julie Ask focuses on evolving trends in the telecommunications – specifically wireless - industry, examining both the marketing and technology issues these companies face as they look to deploy new technologies and services to enhance their businesses. JupiterResearch's wireless coverage examines business models, technology trends, and consumer behavior and attitudes to provide strategic advice and insight to those in the industry or those looking for a presence on the "third screen." Ask holds a B.S. in Electrical Engineering and a M.S. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology as well as an M.B.A. from the University of Michigan. TBA, Google Michael Bayle, GM, Global Monetization, Connected Life, Yahoo!Michael Bayle is the GM of Global Monetization for Yahoo! Connected Life. He is responsible for leading the global monetization strategy for Connected Life products, including Mobile, PC Desktop clients, and TV. This effort includes leading a cross-company, cross-functional team to devise business, product and channel strategies to support indirect revenue initiatives. Bayle is a Board member of the Mobile Marketing Association and co-chairs the sub-committee on mobile advertising guidelines. Michael holds a Bachelor of Arts in Japanese, a Bachelor of Science in Computer Science, and his Masters degree in Computer Science from Stanford University. Sanji Fernando, Senior Manager, Business Renewal, Nokia Ventures OrganizationSanji started his career at Nokia with Innovent, Nokia’s early stage venture fund. Sanji was responsible for sourcing, qualifying and negotiating new investments. Drawing on his extensive personal network of relationships in the entrepreneurial and venture communities, Sanji drove the process to bring Skyhook Wireless and Odeo into the Portfolio, and created tools and processes to help manage Innovent’s sourcing activities. Sanji recently joined Nokia’s Multimedia Business Renewal team. Business Renewal actively pursues a number of strategies to assist Nokia’s entry into new markets. He is currently exploring development of user-generated content and Web 2.0 companies, and writes on its emerging business models and accelerators for growth. Omar Hamoui, CEO and Founder, AdMobOmar is an entrepreneur with deep roots in the mobile industry. After earning a degree in Computer Science at UCLA, Omar founded and ran several companies in mobile software and services. At the time, he was frustrated by the lack of available options when it came to promoting and monetizing mobile products. Omar realized that mobile service and content firms needed better ways to advertise and make money on the mobile Web. While earning his MBA at the Wharton School, Omar began to think more seriously about the untapped potential of mobile advertising, and created AdMob to address this growing opportunity. Today, Omar has taken a leave from Wharton to focus on AdMob, and is now running one of the fastest growing and most innovative companies in the mobile world. |
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