This article talks about Yahoo! ‘s newly launched website, Shine, that caters to the female population.

A site called Shine has been launched by Yahoo that females who fall in the 25- 54 age bracket. The website amalgamates content from Yahoo’s other smaller sections with original content and syndication deals with esteemed companies such as Conde Nast, Rodale, Hearst, Time Inc, and many more. The content will be targeted in 9 particular categories:

• Fashion & Beauty
• Healthy Living
• Food,
• Work & Money
• Parenting
• Love and Relationships
• At Home
• Astrology
• Entertainment and Culture

According to Yahoo, 40 million females explore their site every month, and Shine offers a lucrative opportunity to provide focused content that women find appealing and presents a great opportunity for advertisers who are on the lookout to connect and engage with women.
Shine is in competition with websites such as iVillage, Sugar Publishing, and Glam Media, to name a few.

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